Highest Quality. Best Strategies. Most Experience.
- All audiences are not equal. Survey-friendly viewers and listeners are "information seekers".
- Focus on survey-friendly households and give them something with which they can spend time, satisfying their interest for information.
- Reinforce the reasons that your primary users watch and listen to you, and grow recognition for those values with others for more tune-in occasions.
- Increase Average Daily Cume and increased share of market, and you improve your possibility for bigger Average Quarter Hours.