About

Why Choose Us ?

shutterstock_82478056-960x430-1Founded by media veterans Mark Heiden and Rick Torcasso, Point-To-Point has provided innovative marketing strategies for clients throughout the U.S. and Canada for over 15 years. Working with companies such as CBS, Clear Channel, Bell Media, Bonneville, Corus, Greater Media, Hubbard, Newcap, Saga, and XM Radio, PTP’s customized direct marketing solutions have helped clients maximize the impact of their marketing dollars.

Target the right ‘survey-friendly’ households with frequent direct mail.

Influence the listener when there are 160 Quarter Hours available with at-work telemarketing. Influence the viewer in early fringe, as they make their decisions for news, access, prime, and late night viewing.

Build loyalty and awareness to your programming and promotional tactics across a variety of social and digital channels.

Why Do You Market Your Station?

  • The primary goal is to grow recognition with compatible audiences by giving them additional reasons to listen and watch.
  • In doing so you grow INCREASED TUNE-IN within your audience landscape, and set barriers against current and future rivals.
  • The result is increased share of revenue with ongoing success compared to rivals.

The Sales Department Benefits from Ongoing Marketing Programs

  • Opportunities for your sellers increase with greater positive ratings disparity against main rivals. Marketing increases and upholds that disparity.
  • In situations where our client is lesser than its main rival, our goal is to narrow the disparity and ultimately preempt the rival. Therefore, tracking essential demographic segments over a long period is an important metric.
  • Metrics that show the long-term relationship between the two stations is ideal. This is because sellers benefit from what advertisers see as a trend. When sellers can show that their station has a better position within this competitive landscape, this ultimately results in “easier” selling and greater revenue.

Strategists

Point-To-Point’s direct marketing experts extend your staff’s thought process with knowledge unlike any other direct marketing provider. With over 80 years of combined experience and our hands-on approach to managing your campaign, you can be sure you are getting the most efficient and effective campaign designed especially for your goals.

Susan Bacich

18 years in broadcast providing creative direction, analysis, and execution of marketing programs. Read More

P: 443.595.8445
18 years in broadcast providing creative direction, analysis, and execution of marketing programs. Bacich served as VP/Marketing at YEA! Network (Kidd Kraddick In The Morning), Director of Marketing at Clear Channel New York (106.7 Lite FM, 103.5 KTU, and Q104.3), Promotion Director at KTU & Z100 New York, and started her career on the west coast where she worked on-air and in Marketing & Promotions at stations in Riverside, San Diego, and Los Angeles. Attended University of California at Riverside, The State University of New York at Empire State, and holds a BS in Business, Management, and Economics.

Tim Bronsil

20 years in the broadcast industry working in the research and marketing field. Recently Executive for Clear Channel’s Critical Mass Media. Read More

P: 513.231.0344
20 years in the broadcast industry working in the research and marketing field. Recently Executive for Clear Channel’s Critical Mass Media. Designed and implemented successful marketing strategies for some of the top radio stations in America. Worked with every format and market size while utilizing a myriad of direct marketing tactics. Bachelor of Science in Sports Marketing from Xavier University.

Tim Satterfield

25 years in Broadcast Media as on-air talent, Program Director, Operations Manager, and Director of Operations. 5 years in Digital Media. Read More

P: 336.337.2499
25 years in Broadcast Media as on-air talent, Program Director, Operations Manager, and Director of Operations. 5 years in Digital Media. Most recently President and Co-Founder of Buzzology, a boutique Digital Marketing and Social Media Management company providing strategy, content marketing and consulting services for broadcast brands and media personalities. Prior to launching Buzzology, Satterfield spent 14 years in Greensboro, NC in multiple roles including personality, Program Director and Director of Operations for the 5-station Clear Channel Communications cluster. Satterfield currently resides in Atlanta, GA. Tim can be reached at timsatterfield@ptpmarketing.com or 336.337.2499.

Mark Heiden

30+ years experience in radio and broadcast marketing including work in outdoor, advertising, radio sales, and general management. Read More

P: 970.472.0131
30+ years experience in radio and broadcast marketing including work in outdoor, advertising, radio sales, and general management. Was President of Eagle Marketing for 6 years before starting Point-To-Point in 1998. Summa cum laude graduate with a BA in Communications and Journalism. Attended Wharton Business School.

Maya Andreadis

25+ years experience In Broadcast Media. Maya began her career as a newsroom intern, which then developed into Marketing & Research Director Read More

P: 513-520-3855
25+ years experience In Broadcast Media. Maya began her career as a newsroom intern, which then developed into Marketing & Research Director & Sales Executive for WLWT-NBC Affiliate. She held the position of VP/Media For PMG/Blacksirt, and most recently, President of Andreadis Advertising, diversifying her portfolio to local, national, and global projects. Expertise lies In strategic planning, client services, short and long-form video, brochure/newsletter content/design, social media marketing, event planning, and traditional and non-traditional marketing solutions. Maya received her Bachelor of Arts, in Communication & Film & Media Studies from the University of Cincinnati.

Rick Torcasso

35 years in the broadcast industry as on-air talent, Program Director, General Manager, Corporate Senior, Vice President, and Owner. Read More

P: 972.661.1361
35 years in the broadcast industry as on-air talent, Program Director, General Manager, Corporate Senior, Vice President, and Owner. Began TeleConversions Telemarketing for radio clients in 1987. Began Point-To-Point Marketing with Mark Heiden in 1998. MBA with advanced degree in Quantitative Methods for Marketing from Case Western Reserve University.

Research

Point-To-Point excels at engaging broadcast audiences. To do that, we must have the highest quality, best strategies, and most innovative techniques. Whether direct mail, telemarketing, or interactive components, it is all about getting the message from you to your prospects. We never hesitate to use the best and most experienced people behind the scenes.

Karen Briggette

Our resident list expert. She measures up the campaign and matches it to the list source for a perfect fit.

Shari Bundschuh

Shari knows telemarketing and she knows data. Her experience ensures that we reach the right people, and that the data is complete, correct, and actionable for successful campaigns.

Designers

Point-To-Point’s artists provide the best creative designs in the direct marketing industry. From sophisticated to outrageous to extreme, Point-To-Point’s creative is engaging and cuts through everyday noise and clutter for the most impact.

Henry Bosak

An artist, illustrator, and graphic designer for over 30 years, Henry has spent 10 of those years with Point-to-Point. Henry lives in Arizona with his wife and two daughters, where he spends his free time painting and enjoying a round of golf.

Ruth Callihan

Graphic designer with 31 years of design experience, including corporate, educational, and health services, with the past 20 years spent working in Radio Direct Mail creative! An avid hiker, kayaker, and jogger in the Rocky Mountains when time allows.

Edem Elesh

Edem Elesh is a Los Angeles native and holds a BFA with Distinction from Art Center College of Design in Pasadena, California. His background as a member of the critically acclaimed Los Angeles band, Drowning Pool, lends a unique perspective to his design work.

Angi LeClair

Based in the foothills of the Rocky Mountains, Angi has been a graphic designer with Point-To-Point for 14 years. Angi is also an illustrator for many children's books and enjoys camping and hiking in her spare time.