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PTP Perspective


Video Is Audio’s Best Discovery Tool
The way people discover and connect with radio hosts and podcasters has changed with video often creating the first impression.
Tim Satterfield
42 minutes ago4 min read


Building Ecosystems, Not Stations
Consumers no longer interact with audio brands in one place. They design around that reality instead of fighting it.
Tim Bronsil
May 153 min read


NAB: One Small Step, One Giant Leap
As I arrange my NAB conference schedule, it has me thinking about One. Small. Step.
Tim Bronsil
Apr 74 min read


Social on Mobile? Here Are 2.5 Billion Reasons Why
Nielsen introduction of mobile survey option (mSurvey) in Diary markets is a significant evolution in how listening will be recorded
Tim Bronsil
Mar 93 min read


The Sound, Strategy, and ROI AI Can’t Fake
The question is not will AI matter, it's how can it be used effectively and with intention.
Tim Bronsil
Feb 184 min read


Google’s AI Agent Reality Check: What to Know Before Buying the Hype
Up to 99% of so-called AI agents could be fake
Tim Satterfield
Feb 163 min read
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