Direct mail is like grabbing a TV spot and unfolding it so that it tells a complete story — one the prospect can spend as much time with as he or she likes.

​​

Because Nielsen provides a focused target, we mail important households frequently. We reach cell-phone-only, unlisted, do not call, and listed households. There is less waste than with other methods of marketing because we go directly to where the devices are located.

​

The ongoing mailers grow substance and set barriers against rivals.

​

​