Direct mail is like grabbing a TV spot and unfolding it so that it tells a complete story, one the prospect can spend as much time with as he or she likes.

Because Arbitron provides a focused target, we mail important households frequently.

We reach all of the important households, whether their phones are listed, cell phone only, do not call, or unlisted.

The ongoing mailers grow substance and set barriers against rivals.

There is less waste than with other methods of marketing because we go directly to where the devices are located.