Yes, listeners are important, but only the people who participate in a radio listening survey move the needle. Today we know that for every 35 people we try to reach, fewer than 4 actually participate in a survey about radio listening habits.
The good news? Our research confirms that these people are “information seekers” about radio. Marketing that allows them to spend as much time with your message as they want provides you with the most impact and efficiency. That’s why Qualified Prospects is the finest direct marketing for today’s environment.
We combine the highest-quality listener recruitment calls with the highest-quality direct mail strategies. This creates a strategically focused and continual marketing campaign with the listeners that are most likely to participate in the survey process.