A quiet revolution is reshaping how we measure radio—and the effects are anything but subtle.

Women’s History Month is a time to celebrate the incredible women shaping the future of the radio and audio industry.

And the winner of the Point-To-Point’s $20,000 Marketing Campaign Contest is...

SocialBounce helps companies create highly targeted campaigns that resonate with individual preferences.

Can radio's music formats have an event to bring together programming, sales, research, and more like the Barrett Sports Summit does?

Preview the highlights Point-To-Point Marketing thinks will take center stage at Country Radio Seminar 2024 in Nashville.

How radio shows can develop a bond with listeners in a sea of audio choices all vying to be their best friend.

Wow, what an interesting week it has been since the announcement that AllAccess.com will close their doors on August 15th. Since last...

This week, Point-To-Point Marketing celebrates its 25th anniversary. Formed during the summer of 1998 by Mark Heiden and Rick Torcasso,...

Point-To-Point Marketing extends its partnership with United Stations to handle national ad sales

Daily cume levels for radio across the country are beginning to return to normal with reach now at 95% of what it was in March.

Businesses are beginning to open back up and the #RestartLocal initiative can help local advertising partners navigate this “new normal.”

Learn how target marketing is critical for audience development to reach the listener most compatible with your relative advantage.

By contacting the right types of businesses we have a greater opportunity for success to get the at-work radio switched to your station.

Deploying social media tools is not a matter of “out with the old in with the new.” It’s more about using the right tool to do the...