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PTP Perspective

Tim Bronsil
5 days ago3 min read
Tuning Into Change: Women Amplifying Voices and Shaping Radio’s Future
Women’s History Month is a time to celebrate the incredible women shaping the future of the radio and audio industry.


Tim Bronsil
Aug 6, 20243 min read
Why do companies that have digital teams use Point-To-Point Marketing?
SocialBounce helps companies create highly targeted campaigns that resonate with individual preferences.


Tim Bronsil
Mar 21, 20242 min read
Who Is the Jason Barrett for Music Formats?
Can radio's music formats have an event to bring together programming, sales, research, and more like the Barrett Sports Summit does?

Tim Satterfield
Feb 19, 20243 min read
CRS 2024: Setting the Agenda for Country Radio
Preview the highlights Point-To-Point Marketing thinks will take center stage at Country Radio Seminar 2024 in Nashville.

Tim Bronsil
Sep 12, 20233 min read
What Makes a Best Friend?
How radio shows can develop a bond with listeners in a sea of audio choices all vying to be their best friend.

Tim Bronsil
Jun 20, 20237 min read
State of the Art Then…State of the Art Now
This week, Point-To-Point Marketing celebrates its 25th anniversary. Formed during the summer of 1998 by Mark Heiden and Rick Torcasso,...

Tim Satterfield
Mar 14, 20232 min read
Weaving Sports Betting Clients Into Your Station’s Marketing
Point-To-Point Marketings SocialBounce program creates successful strategies for sports betting clients

Tim Satterfield
Apr 5, 20222 min read
Point-To-Point Marketing extends its partnership with United Stations to handle national ad sales
Point-To-Point Marketing extends its partnership with United Stations to handle national ad sales


Rick Torcasso
Jul 6, 20201 min read
Radio's Daily Cume Rebounds
Daily cume levels for radio across the country are beginning to return to normal with reach now at 95% of what it was in March.


tim9319
Jun 8, 20203 min read
#RestartLocal: Put the Power of Your Radio Station Behind Your Local Advertisers
Businesses are beginning to open back up and the #RestartLocal initiative can help local advertising partners navigate this “new normal.”


Blogger Mike
Aug 21, 20192 min read
SuperTargeting Your Direct Marketing
Learn how target marketing is critical for audience development to reach the listener most compatible with your relative advantage.


Tim Satterfield
Jun 10, 20193 min read
Forget the 'Hail Mary' pass, use Blitz-At-Work for the win!
By contacting the right types of businesses we have a greater opportunity for success to get the at-work radio switched to your station.
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