And the winner of the Point-To-Point’s $20,000 Marketing Campaign Contest is...

SocialBounce helps companies create highly targeted campaigns that resonate with individual preferences.

How radio shows can develop a bond with listeners in a sea of audio choices all vying to be their best friend.

The bird has flown the coop and now Twitter is X. So where does that leave us?

This week, Point-To-Point Marketing celebrates its 25th anniversary. Formed during the summer of 1998 by Mark Heiden and Rick Torcasso,...

Point-To-Point Marketings SocialBounce program creates successful strategies for sports betting clients

Businesses are beginning to open back up and the #RestartLocal initiative can help local advertising partners navigate this “new normal.”

Learn how target marketing is critical for audience development to reach the listener most compatible with your relative advantage.

By contacting the right types of businesses we have a greater opportunity for success to get the at-work radio switched to your station.

An improvement over the old Facebook Relevance Score is a relative advantage for Point-To-Point Marketing clients. Facebook’s single 1-10...

Deploying social media tools is not a matter of “out with the old in with the new.” It’s more about using the right tool to do the...