A digital marketing campaign to drive listening in workplaces for audio brands.
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Over the past dozen years, we have placed over 42 million calls to businesses around the country on behalf of our radio and audio entertainment clients.
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Through this process, we have identified the businesses most likely to appeal to specific consumers. We have analyzed the business type by Standard Industrial Code.
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Using digital ads through our Blitz+ campaign, we have a roadmap for every format to target their relative advantages to these businesses on an ongoing basis.
How it works:
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Each lifestyle group has its unique targeting characteristics. Every business type is ranked against each other to find the best targets.
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We order the addresses of thousands of businesses. A geofence is placed around the physical address of the business types that matter to a station.
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Digital ads delivered to customers and employees outline everything from commercial free hours, cash contesting, unique content, to local events.
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The digital ads about those brand attractions reach the most important people with high frequency.
