After a month of gathering entries for Point-To-Point’s $20,000 SocialBounce Marketing Campaign Contest, we drew the random winner last Friday.
And that winner is…well…we can’t reveal the confidential client yet, as that would tip off their competition!
What we can say is it is a medium-to-large market, sports, FM station that has local and national hosts, and the rights to professional and college teams. With football season kicking off, it’s a great time to showcase the relative advantages of the brand.
The response to the promotion was overwhelming. Entries from the biggest radio brands, new and established podcasts, and event ticketing opportunities were fun to review. The pride that the writers had in their product or event was very encouraging. There’s a lot of interesting audience development opportunities in the audio space to be explored.
The response also showed us that too little is being invested in true audience development campaigns. For many of the entries, it was pointed out that if they won, it would be the only external marketing they would have for the year. This just goes to show that as the audio space continues its rapid expansion and fragmentation, now is not the time to cut marketing.
On the radio side, no longer is it a battle between two competitors. It is battling every “share of ear” that exists in our listeners’ lives.
On the podcast side, investing six figures into a podcast and not marketing it to those who might find the content relevant is a missed opportunity.
And on the event side, consumers have limited resources to put towards entertainment. Standing out in their social media feeds can be a cost-effective way to move tickets.
Thank you for all of the inspiring entries—we truly wished we could have awarded a campaign to each one. We look forward to doing this promotion again. Clearly there is a need.
Contact info: Tim Bronsil: tim@ptpmarketing.com, 513.702.5072
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