Point-To-Point Marketing (PTP) is redefining the approach to event ticketing sales campaigns, delivering exceptional results through a unique blend of hyper-targeted strategies and innovative techniques. By leveraging geographic audio consumption data, precise campaign execution, and dynamic content creation, PTP ensures their clients achieve maximum reach and ROI. Here’s how Point-To-Point makes it happen:
Hyper-Targeting and Strategic Execution
PTP’s ability to hyper-target audiences is a game-changer. By analyzing historical audio consumption patterns (26 years in this space), PTP identifies potential attendees with precision, tailoring messages to resonate deeply with each market. Unlike many agencies that generalize strategies by region, PTP crafts detailed, market-specific campaigns that reflect local preferences and demographics, enhancing the campaign’s relevance.
Focused Campaign Management
Effective ticketing campaigns require more than just a strong start—PTP demands daily oversight. PTP’s focused management ensures optimal budget allocation and continuous performance monitoring. This agile approach allows us to adapt quickly to real-time data, ensuring the strategies remain effective throughout the campaign.
Engagement Through Live Content
PTP integrates live videos from talent and artists into their campaigns, a tactic proven to boost engagement and performance. By connecting directly with audiences in real-time, PTP generates excitement and creates a stronger emotional connection to the event, ultimately driving ticket sales.
Proven Results Across Events
Major Country Artist – Long Island Concert
PTP’s campaign for a major country artist’s show in Long Island was a masterclass in ticketing success. In the final two weeks before the event, ticket sales surged 157% compared to the first week of sales. Website traffic during the campaign peaked at 400% above previous levels, showcasing the power of PTP’s targeted creative strategy. The investment delivered a 10:1 ROI.
“Sneakerhead” Convention
When compared to an internal digital team, PTP’s SocialBounce platform delivered striking results for a Sneaker Convention. With over 500,000 impressions and a Unique Click-Through Rate (UCTR) of 4.42%—more than five times the internal team’s performance—PTP demonstrated the effectiveness of their hyper-targeted approach.
Food and Music Festival – Upstate New York
For this annual event, PTP’s marketing efforts drove a 228% sales lift during active campaign weeks versus non-marketing periods. With a $211,668 increase in ticket revenue against an $18,000 investment, the ROI showcases PTP’s expertise in maximizing marketing dollars.
Latin Music Festival – South Florida
PTP’s program delivered remarkable results over a 20-day campaign. It reached 267,561 people with an average frequency of 3.4 times, generating 916,018 impressions. The Unique Click-Through Rate (UCTR) was an impressive 5.1%.
In the first ten days alone, the campaign drove 11,520 visits to the ticketing site—double the visits of the previous ten days. Over the campaign’s duration, the site recorded 40,180 visits. Once visitors landed on the site, the conversion rate rose significantly, from 1.35% before the campaign to 3.9% during the campaign. This boost translated to 2,191 tickets sold, doubling what was sold in the prior 77 days.
Point-To-Point Marketing’s track record speaks for itself: hyper-targeted strategies, meticulous execution, and innovative content drive unmatched results. Whether for concerts, conventions, or festivals, PTP’s formula transforms campaigns into remarkable successes, ensuring clients achieve their ticketing goals with precision and efficiency.
Contact info: Tim Bronsil: tim@ptpmarketing.com, 513.702.5072
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