August marks the 10th anniversary for Point-To-Point Marketing’s highly effective audience development marketing tool, SocialBounce. And, last week Point-To-Point passed the
2 billion level for impressions in their clients’ campaigns.
Over the past decade, we have executed SocialBounce campaigns with some of the biggest radio brands and shows, breakthrough podcasts, and innovative events. Our team is constantly focused on how we can drive a solid return on investment for our clients’ audience development campaigns.
Many of our clients have very robust social and digital teams in-house. Why would they hire an outside company to execute these programs?
1) Best practices for all the networks
a. The team at Point-To-Point works with your talent, the digital team, and the leadership to make certain the content we are promoting follows best practices. This includes how the videos are shot, how humor should be used, when to have the pitch for learning more about the content, and on which networks the message will be deployed.
b. Multiple pieces of creative can be A-B-C tested prior to truly deploying the budget. That way there is almost no waste for the marketing dollars.
2) Multiple uses
a. SocialBounce was created to elevate the industry’s top talent and foremost stations in Nielsen ratings. Our clients asked us to expand into podcasts and events to help grow additional revenue channels. We’ve successfully done that, as well as developed best practices, and substantially contributed to driving revenue growth.
i. Radio Station/Air Talent: Radio stations and air talent use SocialBounce to reach their most important listeners—and maybe more importantly—reach those outside their P1s. Short 25-30 second videos showcasing the brand/talent are delivered to the target demographic over a six-week period.
ii. Podcast: SocialBounce reaches those who are most likely to consume podcasts and who are interested in the subject matter. Through tens of millions of impressions in our testing phases, we’ve identified the networks that deliver the greatest ROI and click-through rates.
iii. Event Ticketing Sales: Have an event you want to drive ticket sales for? SocialBounce reaches the most important consumers with compelling messages while driving down the ticket acquisition cost. In a recent campaign, SocialBounce helped drive ticket sales 59% higher in the weeks of marketing compared to those without, and delivered a click-through rate to the ticketing site five times that of the client’s internal team.
3) Constant reflection and adjustments
a. SocialBounce is used by many radio brands, air talent, podcasting titles, and event ticketing organizations. The purpose is to connect a compelling message to the right people, with constant analysis/adjustments on performance. SocialBounce is not a “set it and forget it” marketing tool. Video creative, social channels, geographical targeting, demo targeting, affinity targeting, and network ad objectives are reviewed daily for enhancements.
4) Variable cost
a. You can deploy a campaign when needed without having to hire additional help or adding a daily task to a current employee’s plate. No two SocialBounce marketing campaigns are the same. Because of that, we spend significant time identifying the end goal for the client and develop a custom strategy to achieve it. On average, our campaigns reach 15-20 times more people than organic efforts alone.
The program’s advanced targeting structure enables businesses to reach specific segments of their audience with tailored messages. By utilizing demographic data and behavioral insights, SocialBounce helps companies create highly targeted campaigns that resonate with individual preferences. This precision targeting enhances the effectiveness of marketing efforts and improves overall ROI.
Want to learn more? Contact Tim Bronsil: tim@ptpmarketing.com, 513.702.5072
Point-To-Point Marketing is awarding one free $20,000 SocialBounce campaign to be run in Q4 of 2024 or Q1 of 2025. The winner can be a radio station, air talent, podcast, or ticketing event.
Want to enter? Visit our SocialBounce contest page for more info and to register. The winner will be contacted August 30th.
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